BetUK (aka BetEuro) is, as you may have already guessed, an online sportsbook with lines on European games such as rugby, cricket and just being hairy. Although they don't have as many sports as BWin.com they do have a more comprehensive American sportsbook. They seem to be targeting the American who is a casual European sports fan. In other words, BetUK (aka BetEuro) is like the European guy who's lived here for ten years. He's lost touch with his favorite rugby team and maybe even lost a little bit of his accent. A site like BWin.com on the other hand, is the Euro who knows his cricket.